| A
personal manager aids you in molding your music and entertainment
career. Typically, the personal manager works with performing
singers and instrumentalists, or those songwriters who also
perform. Musicians who are songwriters only may get a lot
of management assistance from music publishers.
The personal manager's duties are varied and
often undefined. At the beginning of your career, he devotes
the most attention to helping you secure a recording contract
or songwriter agreement. He helps you put together a recording
package by assisting you in selecting songs, musicians, vocalists,
and a producer that will best showcase your talents on a demonstration
tape. Later in your career, the personal manager plays a similar
role in helping you put together recording packages for albums.
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Once a recording contract has been negotiated
and executed, the personal manager acts as your liaison to
the entertainment industry. He interfaces with the departments
of your record company such as artist relations, promotion
and marketing. He also coordinates communications among your
attorney, record company, talent agent, and other business
professionals. In the ideal personal manager-musician relationship,
you and your personal manager establish the goals and guidelines
for your career development.
Then, your manager handles the day-to-day
business of managing your career. He is the central coordinator
for the release and marketing of your albums, your tour schedules,
and your publicity campaigns. That way, you have more time
to devote to the creative aspects of your career.
Since it is the personal manager's role to
guide you through your career, he should have contacts in
the music industry as well as in-depth, behind the scenes
knowledge of the music industry. He should be familiar with
standard industry practices and with the reputations of professionals
in the industry.
He plays a key role in your securing a recording
contract and songwriting deal and then acts as your liaison
to the record or publishing company once your deals are secured.
So he should know in what genres of music the labels and publishing
houses specialize, and understand how those companies are
organized.
Music
agent or composer agent | The
Personal Manager | Music
Attorney | Business
Manager |
Negotiating
Contracts with Your Music Agents | Why
use a music entertainment agency ? |
Business
Formation | Management
Agreement
|
